Four brands, one promise.
Each brand in the Group has a clear remit — acquiring and leasing, providing, community, resident experience. Together they cover the whole journey of a home held for life. Every brand has its own site; this page is the map.
Safe, warm homes for life.
The resident-facing brand. AHFL is how people experience the Group's promise day to day: finding a home, reporting a repair, getting support with money and wellbeing — with every home held for the long term and never sold on.
The Group's For-Profit Registered Provider.
Haven Homes is being established as the Group's Registered Provider of social housing, with registration with the Regulator of Social Housing in progress. Until it completes, Registered Provider stock is accessed through established pass-through arrangements.
Membership, credit and community.
NABO is the Group's community brand: apartment communities run with a member voice, and NABO Access Credit — a plain-language pathway to a settled home for people who don't fit the old boxes.
How a Group home feels to live in.
Ember Rose Home is the resident-experience brand: warm lettings, a cared-for home, and the app-first service that makes repairs, documents and messages effortless. It is the welcome at the front door of the Group's promise.
The platform that runs it all.
Two operating subsidiaries sit behind the brands: Resident.Place, the neutral app residents use whoever their provider is, and Baileo, the governed platform for the homes councils and providers hold under lease.
One group, clear remits
- Brands face people — residents, members, applicants and partners each get a front door built for them.
- The platform faces operations — leases, compliance, documents and repairs, once, properly.
- The Group holds the homes — for the long term, never sold to the open market.
One conversation covers all four.
Partner enquiries come to the Group, and we bring the right brand to the table.